Step 2: Select User Types

Common

Users

  • Age: 18 - 50 years old

  • Gender: Mixed

  • Occupation: Student, Housewife, White Collar, Moms, etc     

  • Location: Tier 1/ Tier 2 Cities

  • Research Time: Weekend or Weekdays

Professional

Users

  • Specific Occupation:

       Logistics, IT, Chefs, Teachers, Finance.etc

  • Specific User Group:

       Disabled, Surgeons, Vegetarians,

       Marathons, Family members(no. of kids,

       maid, stay with the elderly)

  • Specific Products Types:

       Brand, Model, Price Range, Years of Usage

Specific

Users

  • Specific Industries:

       Medical, Policemen, Airline, stewardess, Stars, 

       KOLs, WeChat Shop Owners

  • Special Titles:

      C level Leads

  • Special Requirements:

      Rich Second Generation, Luxury product owners